Heinz is celebrating 150 years of the brand with a series of events including a charity auction with singer Ed Sheeran at Christie’s.
Extracted from Antiques Trade Gazette | Laura Chesters
A bottle of ketchup with a ‘tattoo’ design by Sheeran sold at £1500 at Christie’s last night (August 15).
Heinz created 150 bottles of the Sheeran ‘tattoo’ edition which were on display on the night.
The auction of three bottles raised £3650 for charity which will be added to the sum being raised via a global prize draw organised by the brand. Fans can enter for a chance to win one of the remaining bottles.
The money is being raised for Sheeran’s nominated charity, East Anglia Children’s Hospices, and Heinz’s nominated charity: Rise Againts Hunger.
It is not the first time Heinz limited edition items have come to auction.
In March Heinz paid a hammer price of £750 at auction for a special issue 18ct gold baked bean at McTear’s.